What social media platform should you use for your business’s content marketing? On the one hand, YouTube has been around since 2005, and it offers an established history of content creation, but on the other hand, TikTok just launched in 2018, and it has over 100 million daily active users. So which should you choose? Let’s break it down!

YouTube Vs. TikTok

What’s the Difference? Both services allow you to post short videos to share with others. But which one is better for your content marketing needs? While both platforms have their benefits, one is ultimately more helpful for brands: YouTube. It provides a higher level of engagement than rival services like TikTok and generates high levels of interaction that aren’t possible on other social media sites. 

Behind these two hugely popular apps lies a very different set of capabilities. It would be best to consider some facts when deciding whether each platform is best suited to what you want from content marketing. When it comes to posting videos, YouTube has a clear advantage: It’s possible to integrate video that originates elsewhere in your content strategy. You can’t do that with TikTok. The ability to take pre-existing video and repurpose it on another site (only new videos can be uploaded) should not be underestimated. In addition, it makes sharing much more accessible since nothing needs to be done outside of managing everything.

Moreover, having all of your video content in one place also allows for better organization. Videos aren’t just scattered around social media; they have their own home within your channel on YouTube. Having dedicated space for all of your assets simplifies management. It gives viewers easy access to all relevant videos at once—no more digging through archives looking for that one piece of content they saw somewhere but can’t remember exactly where! That being said, there are situations in which YouTube may not be enough. While both platforms allow anyone to upload anything they want without vetting or reviewing, user interaction between creators and viewers tends to happen most heavily on Youtube. If an interaction between creators and viewers is vital for your brand, TikTok may fit your marketing strategy better. Data indicates that users spend far more time on YouTube than any social network, suggesting more extraordinary engagement. However, interactions between users appear to happen faster and more frequently on TikTok. This means you might get many views quickly if your content pops up as part of someone else’s feed, but those engagements won’t come back as soon unless you actively reach out via comments and likes yourself.

YouTube Pros

YouTube is a well-known and highly trusted brand. If you’re already posting content to YouTube, adding more high-quality videos to your channel is an easy and effective way to increase your audience. Having a presence on YouTube can also give you access to Google Preferred. This advertising program connects popular brands with top YouTubers interested in monetizing their channels through pre-roll ads. In addition, video search results favor video posts over static links. So if people are searching for information about your product or service online, they will be even more likely to click on a video than they would otherwise. There’s also no limit to how many views any given video can get—which means even brief clips could drive tons of traffic. Finally, there are clear paths toward making money from YouTube as an independent creator, especially if you have fans with big followings of their own.

YouTube Cons

YouTube is an excellent resource for promoting your content. It offers a lot of exposure to your business and audience members. But it’s not without some negative aspects. Some viewers complain about YouTube’s ad system, confusing to navigate or find (making users less likely to buy from you). You also need to pay for many YouTube-related services, like hosting advertisements and using advanced editing software. All these things cost money, but more importantly—they may cost time and energy. All that work could keep you away from creating new content! So, if you don’t have much free time on your hands, you might prefer social media that requires less upkeep, like TikTok.

Considering these issues with YouTube, it seems reasonable to choose another distribution channel instead.

How To Get Started On Youtube

Youtube is one of, if not THE best, ways to promote your business online. Here’s what you need to do to get started. First, create an account on YouTube (and ensure it has excellent branding). Once that’s complete, go through and set up a verified Google+ account, as well as add your other social media accounts into your channel settings. After that, it’s time to start uploading videos! If you don’t have any footage or don’t know how to make one, go to a freelancer website like miicrojobs.com and order a video. Be sure to include high-quality thumbnails with plenty of information in video titles/descriptions and tags so people can find them more easily. Be patient with yourself while learning how to use it properly, and don’t expect massive results right away – like all things, good content takes time & effort! If you have any questions about starting or using youtube for your brand, contact me & I can walk you through everything step by step!

What You Need To Know About Content Curation On TikTok

TikTok is a social media platform that enables users to create and share videos. It also offers ways for people to discover and follow other users, including channels curated by brands, celebrities, and other influencers. Content curation is crucial for companies looking to expand their reach beyond current customers. By curating content on TikTok, you can easily reach people who don’t know your brand or products. The challenge of finding great content on TikTok is figuring out what works best for your business and its particular audience. Here are some tips to get started:

3 Ways To Create Content On TikTok That Will Get You Relevant Followers And Likes: 

Creating content on TikTok—or any other platform—isn’t just about quality; it’s about getting engagement. But getting followers isn’t always easy; that means you need to produce quality content and know-how to package it in such a way that draws in viewers and encourages them to interact with your work. Here are three ways to do precisely that:

1) Promote Yourself On TikTok Directly By Adding A Channel Banner: Banners on TikTok look similar to ones used by YouTube and other platforms, including Twitter, Instagram, and LinkedIn. This is because they enable brands to promote themselves right at their users’ fingertips as they scroll through videos. Unlike posts, banners can run indefinitely until you decide to remove them—which means that you don’t have to keep adding content over time. That said, a channel banner won’t just drive views; it will also inspire engagement from viewers who may be drawn in by what you have to offer in your banner image or message. It can also help with search engine optimization (SEO), particularly with tags for keywords and hashtags. 

2) Host Contests Or Giveaways With Polls And Challenges To Boost Engagement And Likes: 

One way to get more likes and followers on TikTok is to host contests or giveaways. If you challenge users to post photos or short videos related to your brand, product line, or niche industry, you might even find success. That may seem like extra work, but that’s only because you don’t know how easy it can be. What’s more important than challenging people to participate in social media promotions like these are some tips for making them go smoothly:

3) Hire A TikTok Influencer Campaign To Expand Your Reach Through Co-Creation: 

If finding authentic influencers isn’t your area of expertise, consider hiring an influencer marketing agency to manage co-creation campaigns using high-quality creators. Having a third party manage these initiatives will free up your time and resources so you can focus on other facets of your business or take a break from producing content. In addition, you’ll get more out of co-creation when you partner with top influencers who have a lot in common with their followers, including similar tastes in music, movies, and TV shows, subscribing to similar hobbies or interests. Finally, by tapping into what’s already popular among existing TikTok users, you’ll be able to tap into an already engaged audience and ready for new engagement opportunities.

Why Use These Platforms Instead Of Others?

When creating content for your business, you have a lot of options. Each platform has its benefits, so which one should you use to share your message with your audience? One quick way to figure out where you should focus is by looking at how many monthly views each platform averages and comparing that with your current traffic numbers. How much do you want to grow over time? This will help guide what channel will work best to increase your reach of new and returning customers. Below is a breakdown of some common choices:

– YouTube: 2 billion average monthly viewers; an estimated 100 million subscribers. YouTube remains the top dog for search engines and shares content across other social media platforms, making it one of the easiest ways to get yourself noticed online. This can be especially effective if you create videos that help people solve problems or are inspirational. Be sure to check out YouTube’s channels where there are pre-existing audiences for every interest group, from gamers to pet owners. Then, use their monetization feature to make money by placing ads on your channel with a small cut going back to Google.

– on Facebook, you have over 1.86 billion average monthly users. You’ll need at least 1 million followers before Facebook shares your posts with followers and provides advertising options. Still, Facebook’s ads have limited targeting options compared to YouTube, making it hard for businesses to reach specific demographics on a budget. If you’re sharing videos that speak directly to your fan base or are otherwise entertaining, Facebook is a wise choice. Due to its extensive reach and its straightforwardness when posting new content, many small businesses pick it as their platform of choice; be aware that before you have any success, you’ll need a devoted following. You can also monetize your account through ad revenue share if you choose (or build an audience big enough that advertisers come knocking).

How Long Does It Take To See Results From Content Marketing?

On average, it takes about four months for companies to start seeing results from content marketing. Of course, this timeline can vary depending on how many channels you’re using and your budget. Still, generally speaking, you should plan to wait at least four months before deciding whether or not your content marketing is worth pursuing. That said, if your business produces high-quality videos that viewers connect with and watch multiple times (which may happen in less than two months), then it’s clear that audiences are responding well. In those cases, continue creating videos until you run out of relevant topics—and then use them as a foundation for future video campaigns! 25 Video Ideas For A Great Content Strategy: What ideas do you have for videos related to your business? Try brainstorming some possible topics and angles during team meetings or even while you shower. Once you come up with some subjects to explore through video content, look into YouTube analytics tools like Tubular Insights (formerly known as OpenSlate) to help determine which ones are worth pursuing. In addition, tubular Insights make it easy to compare views between similar videos so you can see what resonates most with people who visit your channel page.

Final Thoughts

YouTube and TikTok are tools that can share your content marketing with a broader audience. While each offers its benefits, it’s essential to choose wisely when deciding which one is right for you. Ultimately, your decision will depend on what kind of content you plan to create and how much time you have available. Remember, while these tools can help your business grow, they should not replace other marketing strategies. Instead, you’ll want to find ways to integrate them into your existing digital marketing efforts. With any luck, using YouTube or TikTok as part of your content marketing strategy will bring in more clients and help strengthen customer relationships in no time!