Video Marketing Strategy: 5 reasons that are proven to invest time and effort into video marketing
A video marketing strategy makes video marketing practical and appealing to many businesses and individuals. With the right approach, you can expand your audience, increase brand awareness, and boost sales while at the same time having fun doing it. But, what’s the use of having a well-crafted video marketing strategy template if you don’t know how to use it?
It’s like having the most expensive violin in the world but never learning how to play it. Video marketing strategy examples are also essential because it helps you understand the dynamics of your market and what type of videos you should focus on first. For instance, would a product video be better than an explainer video?
Before we do anything, we need to know What is a Video Marketing Strategy? How do you create an effective video marketing strategy? How do you make your videos more effective? What methods work best? In this article, you will have everything you need to know about creating your own video marketing strategy template and examples of other video marketing strategies you can use as inspiration.
A video marketing strategy, sometimes called an online video marketing strategy or an internet video marketing strategy is a plan that outlines what types of videos you are going to produce and how you are going to distribute them. A great video marketing strategy will include tactics for creating high-quality content and ways of getting it into the hands of viewers (and potential customers). It might also analyze your results and make changes based on your research. So what Kinds of Videos Make Up a Video Marketing Strategy?
There are different kinds of videos you can make as part of your video marketing strategy. They vary widely in length—from one minute long to more than an hour—but they generally fall into three categories: promotional, informational, and educational. Promotional videos advertise your product or service; informative videos provide valuable tips or explain features; educational videos teach something new and exciting about your industry.
Inbound marketing is all about creating content that appeals to your target audience and draws them in. That’s why for you to produce compelling video marketing strategies, you need to be able to create videos your audience will love. So how do you get started?
For you to jumpstart the production of your videos and turn them into online assets, here are some tips on how you can come up with compelling video marketing strategies of your own: First, discover what types of videos appeal best for your business. Then, identify which video marketing strategy would work best-regarding budget, resources, and time constraints. Finally, make sure you have an idea or two on your mind, so you know where to start when it comes time to film—and take advantage of these video marketing strategy examples!
Why Do You Need VMS?
As they say, you don’t know what you don’t know. So whether you are just starting with video marketing or doing it for years, there is always something to learn and improve upon. A solid video marketing strategy template (VMS) will ensure that you take all of your hard work and make it efficient, organized, streamlined, and cost-effective. So what should be included in an effective VMS? What should you consider while creating one?
First of all, let us understand why we need a video marketing strategy and then go into a deep dive into its requirements. The beauty of creating an effective VMS lies in its simplicity. Executing it becomes easy if you can outline exactly what needs to be done for your project/campaign – down to every last detail, including all necessary tools & platforms needed!
Here are some reasons you should invest time and effort into video marketing:
1. Video has emerged as THE most engaging media platform
Online videos hold attention 2x longer than text-based content – More than 50% of consumers find videos helpful when making purchases – 60% of people watch a video about a product before purchasing.
2. Search Engines Love Videos
Google gives more significant weightage to videos over other forms of content – YouTube, by far, is considered one of Google’s top-ranking factors.
3. Video ranks higher on Social Media Platforms, too
Facebook pages with videos get up to three times more engagement than those without – Twitter users who include video in their tweets gain more followers.
4. Cost per Thousand impressions is not much different from Advertisements.
Video ads generate higher click-through rates.
5. This is because the video lasts long enough to cause action.
Six seconds compared to 9 seconds of a static ad.
Now that you see how valuable videos can be let us move forward and see what types of video marketing strategies exist. Depending on how complex your campaign will be, you will decide which style suits best for your business needs.
What types Of VMS
So before you go off creating your VMS, you must know what different video marketing strategies exist. Once you know that, it’s easier for you to decide which one is right for your business.
The following are four types of VMS.
- Client Acquisition
These four types represent all kinds of VMS, and every company needs at least one or two of them in its arsenal. However, this type doesn’t mean they should rely solely on them. For example, if your main goal is client acquisition, that shouldn’t be your only form of video marketing.
You also need to educate and incentivize people and gain transactional video views. No matter what type of video strategy you’re looking to implement, these videos will help. Whether you choose to use some of our examples, tweak them, or plain steal them is up to you. We hope they give you some ideas on getting started down your path towards effective video marketing! Now that we have covered what types of video marketing strategies are let’s create one!
Create Your VMS – Step by Step Example
When I started making videos for my business, I had no idea what video marketing strategies existed. When I finally realized there were multiple ways of video marketing, I tried them all – but that was time-consuming and ineffective. That’s why today we’re going to discuss types of video marketing strategies, give you examples of common VMSes used by businesses and show you how easy it is to create your own. You can do video marketing in many different ways; which ones should you use? Of course, it depends on your goals and who your target audience is.
To start, an overall plan or guideline to market with video On-demand video: A form of online video content that allows users to watch videos whenever they want. On-demand videos are streamed through platforms like YouTube, Vimeo, and Facebook Video marketing: The process of promoting your brand, products, or services through online videos.
There are three main ways of creating video marketing campaigns: Video ads (with video content), Video posts/content created for social media Video live streaming. There are two main types of video ads (and two subtypes). They include pre-roll videos and post-roll videos. Pre-roll videos appear before other videos hosted on platforms like YouTube, while post-roll videos appear after another video has ended. Subtypes include skippable videos and non-skippable videos.
Skippable videos allow users to skip the video after five seconds, meaning if viewers don’t find value in it quickly, they don’t have to sit through it. Non-skippable videos force viewers to sit through until completion unless they decide not to see it at all—essentially forcing them into watching longer. Post-roll videos tend to be most effective when combined with non-skippable videos.
In fact, according to one study done by video software company Wistia, 40% of viewers watched 90% or more of a video when they couldn’t skip past it. Both pre-roll and post-roll videos act as mini commercials for your product, service, or brand and help drive traffic back to your website.
The goal of these videos is simple: Convince potential customers that your product, service, or brand will meet their needs. Keep in mind, though, getting people to pay attention to your video ad doesn’t mean much if you aren’t already known for something worth paying attention to.
In conclusion, Video marketing strategy is similar to the overall marketing strategy. Successful video marketing requires both long-term and short-term planning. Although there is no right way to plan your design, you should start by defining why you’re creating videos, who your audience is, what content they would be interested in, and where you will distribute it. This research phase can take some time, but you can focus on implementing tactics that align with your goals once it’s complete. For example, if improving sales conversion is most important to you, then choosing your channel wisely and coming up with call-to-action ideas are vital tasks at hand. Once these items are complete, you can use an analysis tool like Optimizely or Unbounce to test which tactics work best for converting visitors into customers.